Home / Podcast / Ep. 4 | How Equine Blogger Heather Wallace Built Brand Authority through Book Writing

#004 – Have you been thinking about writing a book for your horse business?

Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.

She has written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Rider and Girl Forward. Heather also just released her latest co-authored book called Body Conditioning for the Horse & Rider.

(We weren’t kidding when we said she wore MANY hats!)

In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.

You’ll hear:

  • Why a book is better than a business card
  • How to combat your fears and overthinking when it comes to writing a book
  • Why she takes a 1-month break in between her final book drafts
  • What kind of money you need to set aside to publish your first book

Additional resources mentioned in this episode:


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