Home / Podcast / 45. How to Confidently Get Your Equine Product into Tack Stores with Melanie Walton

melanie walton

Sales and confidence are both needed in entrepreneurship. Don’t think you have the skills? Think again!


​​Melanie Walton created Zero Proof Horse Treats by combining two of her great loves – cocktails, and horses! Her cocktail-themed horse treats are made with distillers’ grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust.


Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, and how she’s managed to successfully get it into 24 different states after being in business for less than a year.

She also shares tips about how to be confident in your selling skills, best practices for getting your product into retail stores, and how to set your pricing to be competitive, yet profitable.

Resources mentioned in this episode:


Connect with Melanie of Zero Proof Horse Treats:

Website: zeroproofhorsetreats.com

Facebook: /zeroproofhorsetreats/

Instagram: @zeroproofhorsetreats


Thank you to The Leadline’s podcast editor, Victoria Brock, for all of her amazing work on this episode! If you’re enjoying the podcast, our listeners are invited to join The Leadline Community on Facebook to connect with like-minded equine business owners and learn more about online equestrian business workshops, upcoming events, networking opportunities, and more.


Leave a Reply

Your email address will not be published. Required fields are marked *