Home / Podcast / Ep. 8 | The Do’s and Don’ts of Influencer Marketing with Robyn Volkening

#008 – Have you been sending product after product out with the hope that influencer marketing will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out that next package!

Influencer Marketing Robyn Volkening

Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master’s degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob’s Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile.

In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear – how to STOP throwing your money down the toilet on influencer marketing.

You’ll learn:

  • Why influencer marketing needs to be more than “people seeing your stuff”
  • The reasons you shouldn’t start sending product out without a game plan
  • How to choose the right influencer for YOUR brand (and why that’s not just any influencer)
  • The importance of having a goal in mind and tracking the outcome

Additional Resources & Tips: 

Follow Robyn Volkening online: 

Website – vstrategyonline.com

Facebook – facebook.com/vstrategy

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